See inside the black box between your reps and your CRM.
Rubicon is commitment AI. It catches every promise your team makes in Slack, email, calls and DMs, and puts each one on the record — so you know what you actually promised, on every deal, in one place.
Inside Rubicon
One record for every promise your team makes.
Connect a surface and the record starts building the same day. Here is what you get.
Obligations
The ledger of what you owe, grouped by counterparty. Every promise carries the exact term, whether anyone with authority signed it, and whether you delivered.
Queue
Where a promise gets signed, by the person with the authority to sign it.
Policy
You set what happens per commitment type. Record it, route it, or gate it until someone approves.
Connections
Rubicon reads the surfaces where promises actually originate — not just the contract.
Audit log
Every promise, approval and send, in order, with the original language attached.
What Rubicon does
Every promise, caught where it's made.
Rubicon reads the surfaces where promises originate, records each one against the customer it was made to, and tracks it until it's delivered. You set the policy. Nothing slows down unless you choose it.
01
Detect
Tells a binding commitment apart from ordinary conversation, across email, chat, calls, CRM notes, and quotes.
02
Record
Writes it to the record with its original language, who said it, where, and to whom it was promised.
03
Route
Applies your policy per commitment type. Record it, route it to an authority, or gate it until someone approves.
Gate mode · when you're ready04
Track
Carries each promise from made, to approved, to delivered. The stalled ones surface before your customer does.
People trigger every send. Approval is not automatic action. Rubicon keeps the authority with you.
The life of one promise
From something said, to something kept.
4:51 pm
Said
"We can hold $4.5k a month through your renewal."
4:51 pm
Caught
Detected as a price commitment. Held, per your policy for pricing.
5:07 pm
Approved
Routed to the VP with authority. Approved with a note, on the record.
Renewal
Kept
Delivered as promised. The record shows who said it, who cleared it, and that it held.
Why now
Unseen promises have a price.
11–17%
of revenue sacrificed per year to suboptimal selling, contracting, and pricing.
Simon-Kucher · 500+ software execs
42%
of companies experience revenue leakage, typically 3–7% of top-line revenue.
MGI Research, 2024
3rd
horizon of pricing AI: discount approval, renewals, and contract compliance. Where investment lags most.
McKinsey, Nov 2025 · n=419
Most of that leakage isn't from bad pricing. It's from commitments your team made that nobody caught in time.
Your existing stack
Every tool you own starts after the promise is made.
Operates on the contract, after the commitment is memorialized in a document.
Misses the email side-letter.
Governs the quote, and only what reps voluntarily submit for approval.
Misses the quick yes in Slack.
Reads the transcript after the fact. A remediation tool for finding out what happened.
Misses the moment it was made.
Where Rubicon sits
None of them sit at the moment a commitment is made. Rubicon does. It catches the promise where it originates, before it binds the company, and hands your stack a record it can trust.
If you're thinking of Gong
"Gong tells you what your reps said. Rubicon tells you what your company is on the hook for, whether anyone with authority approved it, and whether you delivered."
Pilots
See your own hidden obligation. First week.
We're lining up our first pilot cohort. Connect a surface, and Rubicon starts catching and routing commitments on day one. The full account record builds from there.